We have launched 30° is enough!
April 3, 2025
During an early January morning, 30° is enough!, an initiative created by Electrolux and implemented in collaboration with various partners, was final…
Published on
March 27, 2025
The Care Index – better care makes your clothes last longer
At Electrolux, we have developed a new metric called the Care Index that allows us to evaluate how clothing care is related to wear and tear. This method provides clear, evidence-based insights into how different washing programs affect the lifespan of different clothing items. This is important for us both for our own sustainability goals, and to address many consumers’ concerns about sustainability aspects linked to clothing.
Our study compared the effect of two washing cycles on several fabric types, reflecting two of the most popular owned items in the world – a cotton t-shirt and a pair of jeans. Our study showed that by using gentler washing programs, the lifespan of these garments can be extended by over 50%. Based on this, we have developed the Electrolux Care LCA model to quantify the environmental impact of different washing treatments on a garment’s overall footprint.
We need to keep our clothes and textiles in use for longer. The two easiest ways are to wear clothes more often between washes and to wash them in a more gentle way. Namely lower temperatures and shorter cycles. We need to start seeing clothing care as part of our lifestyle for a more sustainable future.
Reducing washing time and temperature from 40°C to 30°C can reduce GWP by around 20-25%.
You can read more about how we measured the lifespan of clothes in relation to clothing care and our goal to help clothes last twice as long with half the environmental impact in our Truth About Laundry Report.
Newsroom
The Care Index – better care makes your clothes last longer
March 27, 2025
At Electrolux, we have developed a new metric called the Care Index that allows us to evaluate how clothing care is related to wear and
About 30° is enough! in the media
March 27, 2025
The goal of 30° is enough! is to increase knowledge about how clothing care, and especially washing temperature, is important and to inspire as many