We have launched 30° is enough!
April 3, 2025
During an early January morning, 30° is enough!, an initiative created by Electrolux and implemented in collaboration with various partners, was final…
30° is enough!
30° is enough for a perfect washing result. Increase the lifetime of your clothes and reduce energy usage. Join and pledge.
Join and pledge to ‘30° is enough!’
We often pride ourselves for our achievements when it comes to living more sustainable lives. But when it comes to washing many of us wash too warm, spend too much energy and shorten the life of our textiles. We must change that.
Let’s come clean on washing! 30° is enough, but too few are aware and too few dare to care.
By simply lowering the wash temperature from 40 to 30°, you can extend the life of your clothes by 50%, slash textile waste and lower energy consumption. Take action today — join the ‘30° is enough!’ mission. Do it for your clothes, and do it for the planet!
Pledge and create the change.
When 1 person changes behavior ...
we can light a bulb in 15 windows for a month, bringing brightness to 15 homes during the early spring evenings.
When 1.000 persons changes behavior ...
we can light up 15,000 windows for a month, spreading joy and light to thousands of homes.
When 10.000 persons changes behavior ...
we can light up 150,000 windows for a month. Or bring a glow to every household in Jönköping throughout March and April.
You're one of the champions who have committed to the 30°-mission! We are now
0268 People
Together we create change!
If a household washes at 30º, not 40°, for a year
the electricity saved can power 15 LED bulbs for an entire month
If 100 households wash at 30º, not 40°, for a year
the electricity saved could power 1,500 LED bulbs for an entire month
If 1000 households wash at 30º, not 40°, for a year
the electricity saved can power 15,000 LED light bulbs for an entire month
Calculations are valid for Sweden and shifting from 40° to 30°. Sources:
SCB, TAL report 2024, Electrolux tests, LED bulb 6w.
Newsroom
Here you find news about our initiative as well as other interesting things about laundry habits and sustainability.
The Care Index – better care makes your clothes last longer
March 27, 2025
At Electrolux, we have developed a new metric called the Care Index that allows us to evaluate how clothing care is related to wear and tear. This met…
About 30° is enough! in the media
March 27, 2025
The goal of 30° is enough! is to increase knowledge about how clothing care, and especially washing temperature, is important and to inspire as many p…
Washing tips - care for what you have
When you care for your clothes and textiles properly, you extend their lifetime and consume less energy. Here are some tips that your clothes —and the climate — will love
Try spot cleaning
If you have tough stains to deal with, pre-treating is better than using a higher wash temperature. We’ve gathered tips on stain removal. Remember — most things get clean at 30 degrees.
Air out or refresh with steam
Many garments only need to be aired out or refreshed with steam to be worn again. Individual stains don’t require machine washing the entire garment; Try spot cleaning.
Know your washing machine
Modern washing machines have functions for energy efficiency and special garment care —make use of them. Tailor programs to what’s being washed and choose energy-efficient machines.
Contact
info@30isenough.com
Legal information
Terms of usePrivacy Policy